Which of the following social media actions would align with CMS marketing guidelines for MA plans?

• A. Post a broad promotional claim that the plan is the best for everyone
• B. Post plan-specific premiums without CMS approval
• C. Post a general message about plan offerings and invite contact to learn more, as allowed by contract
• D. Post a testimonial that guarantees coverage

Answer: (D)

Marketing communications for Medicare Advantage plans must be truthful, non-misleading, and compliant with CMS rules. The recommended approach is to share a general message about plan offerings and invite people to learn more through approved channels, as allowed by the contract. This keeps information descriptive rather than promises, and directs individuals to obtain specifics through official, sanctioned contacts.

Claims that the plan is the best for everyone are inherently misleading because they imply universal superiority, which CMS guidelines prohibit. Posting plan-specific premiums without CMS approval bypasses the required oversight and could mislead consumers. A testimonial that guarantees coverage introduces a guaranteed outcome, which is not something CMS marketing rules permit, since it can falsely reassure individuals about benefits. By sticking to general, contract-allowed communications and encouraging further inquiry, you stay aligned with CMS expectations and maintain accurate, responsible outreach.