When marketing a MA plan at a neighborhood pharmacy, where may you set up and accept enrollment applications?

• A. In the waiting area and entrance
• B. In common areas outside the patient waiting area, and accept enrollment applications there
• C. In the pharmacy's private back office
• D. Online only

Answer: (B)

Marketing an MA plan in a neighborhood pharmacy should occur in public, nonclinical spaces where the interaction can be seen by staff but not disrupt patient care. Setting up in common areas outside the patient waiting area fits this requirement because it keeps enrollment assistance accessible to the public while avoiding the clinical flow of care. Accepting enrollment applications there ensures that patients can get help with the process in a non-pressurized, privacy-conscious setting and that staff can provide information and processing support.

Putting a setup in the waiting area blends marketing with the patient care environment, which can create undue pressure and privacy concerns. The private back office is a restricted, non-public space not appropriate for marketing activities or handling enrollment forms. Online-only marketing omits in-person assistance that some patients rely on to complete enrollment correctly.