If you are following Medicare's guidance on educational events, which activity would be acceptable?

• A. Distribute business cards to individuals who request information.
• B. Distribute promotional gifts to all attendees.
• C. Provide outside consulting services at the event.
• D. Deliver a sales presentation during the event.

Answer: (A)

When Medicare educational events are guided by principles of neutral, information-focused outreach, the key idea is to avoid on-site selling or promotional activities. Providing a business card only to individuals who request information supports that, because it offers a clear, opt-in way for attendees to follow up without initiating marketing during the event. It keeps the interaction informational and person-driven, rather than promotional.

Distributing gifts to all attendees, offering outside consulting services at the event, or delivering a sales presentation all cross into promotional territory. They can create pressure, appear to solicit business, or function as on-site marketing, which Medicare guidance aims to minimize at educational sessions. So the acceptable action is sharing contact information only when someone asks for it.