During a marketing event for Medicare Advantage and Part D plans, what is the rule for gifts to induce enrollment?

• A. Gifts or prizes may be provided to all potential enrollees during an event that does not exceed $15 in retail value.
• B. Gifts of any value may be provided.
• C. No gifts may be offered.
• D. Only cash gifts are permitted.

Answer: (A)

Gifts at Medicare Advantage and Part D marketing events are limited to prevent enrollment incentives. The allowed approach is a safe harbor: a gift or prize may be provided to all potential enrollees during the event, but the item’s retail value must not exceed $15, and it must be offered to all attendees rather than aimed at a subset. Cash gifts or anything exceeding the $15 limit are not permitted, and nothing should be conditioned on enrollment. This is why the best answer describes providing a gift to all potential enrollees at the event with a $15 per-item value limit.