Before using marketing materials for Medicare Advantage and Part D products, what must you do?

• A. Submit the materials to CMS for federal approval.
• B. Submit the materials to the plan you represent for CMS review and approval.
• C. Post the materials online for public feedback.
• D. Keep the materials internal for records only.

Answer: (B)

Marketing materials for Medicare Advantage and Part D must go through the plan sponsor’s review process and then receive CMS approval before they can be used. The plan you represent is responsible for checking accuracy, ensuring the content aligns with the plan’s benefits and disclosures, and confirming it complies with the contract and marketing rules. CMS then reviews the materials to verify they meet federal advertising standards and requirements for MA and Part D products. This two-step process helps prevent misinformation and ensures beneficiaries aren’t steered or misled about costs, coverage, or availability. If CMS requests changes, the plan revises and resubmits until approval is obtained; only then can the materials be distributed.