An educational event for prospective enrollees should be designed to be:

• A. A sales presentation with enrollment forms
• B. A marketing event with door prizes
• C. An informative event that does not conduct sales or collect enrollment forms
• D. A private meeting with one-on-one enrollments

Answer: (C)

Educational outreach for prospective enrollees should be an informative session that avoids selling or collecting enrollment forms. The goal is to provide neutral, factual information about plan options, benefits, costs, eligibility, and how enrollment works, so attendees can make informed decisions without pressure. When an event stays purely informational, it builds trust and complies with guidelines that separate education from marketing or enrollment activities. If attendees decide to enroll, that should happen through appropriate, separate enrollment channels or follow-up meetings, not during the educational session. A sales-focused presentation or an event designed to collect enrollment forms shifts the experience from education to marketing and can undermine transparency and trust. Likewise, a private one-on-one enrollment meeting is a sales activity rather than an educational session, and wouldn’t fit the purpose of an educational outreach.